What is search engine optimization (SEO)?

What is search engine optimization (SEO)? - image

Search engine optimization (SEO) is the science of improving the appearance of a website or a web page in the results of free search engines.

Search engine optimization (SEO) is the science of improving the appearance of a website or a web page in the results of free search engines such as Google, Yahoo,DuckDuckGo , Bing ,yandex ,Baidu,archive,AOL,  ASK, and Wolfram Alpha ,so that it appears in the first results by studying how search engines and factors Affecting the ranking and improvement of search engine results as well as treating some errors and problems in the sites.

SEO (Search engine optimization) is also a branch of e-marketing.

A simple example to clarify the meaning of the word SEO If we entered on https://maktoob.search.yahoo.com and we searched for "Forex" will show us results about the offers and ads and topics about the word Forex, these results are sites that offer Forex companies and tips and Information on Forex and be in the first 10 results and these results mean 10 sites that offer a service and information about Forex.

  These are 10 sites that have worked «SEO" or have Configure their sites in order to appear in the first results.

These 10 sites are the ones who show up for Yahoo search engine, they deserve to be featured in Home (the main page) for search engine Yahoo.

How to get to the top of results in search engines such as Google, Yahoo?

To reach the top of the results in the search engines such as Google and Yahoo there are two ways:

§  Method 1: FREE

  It is by configuring your site for search engines by using the methods and processes of the Seo and choosing the appropriate words and prepares your pages in line with the rules of search engines such as Google, Yahoo and others


§  Method 2: Paid


  By paying for Google to appear in the home page in the words of your choice or what is known as Google Ad words.


If you use Google Ad words to market any pay-per-click or impression, you can understand marketing in the Bing Yahoo network or other search engines.

What does SEO (Search Engine Optimization) mean for websites?

Search Engine Optimization (SEO) means site friendliness for search engines, so it takes confidence from search engines that it offers something really useful to visitors and deserves to be ranked first in the search engines.

The friendship of search engines has rules and basics that anyone can prepare their site according to them in order to appear in the first search results for search engines if he read and continued the latest news related to search engines, such as:

Ø  Read the Google bulletins about the SEO, and the Google tips that they send to webmasters to improve their sites.

Ø  Buy professional courses for SEO.

Ø  Read articles about SEO.

How does SEO work?

Search Engine Optimization (Seo) is divided into two sections are: on-page, and Off-Page.

On-page: are all processes and modifications that we make on the same site to be configured for search engines such as:

ü  Add keywords

ü  How to choose a page link and add words to it.

ü  Add Meta tags

ü  Meta tags for images within the site.

ü  HTML codes such as: H1,H2,H3,H4,H5,H6


Note: The content of the page must be unique and not moved from other sites.

Off-Page: These are all off-site operations to gain the confidence of search engines, such as:

v  External links.

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